Research & Insights.
What we're finding — on data strategy, analytics adoption, and where organisations are getting it wrong.
Published research — free to read in full.
The Confidence Gap
AI adoption is running ahead of organisational trust in the data behind it. Here's why the gap exists and what closes it.
The Founder's Time Tax
Why founders lose time to admin and early-stage companies lose direction, for opposite reasons.
The Industry Reporting Gap
The same reporting gap shows up in construction, retail, marketing, and media. Here's what it looks like in each.
The Reporting Gap, Two Ways
Spreadsheets and BI tools fail in opposite ways, one from too little structure, the other from structure nobody uses.
Most organisations collect more customer data than they have ever had. The more important question is whether any of it is telling them something useful.
Most organisations are investing heavily in AI while ignoring the fragmented, ungoverned reporting infrastructure beneath it. That's why 88% of AI pilots never reach production.
91% of CMOs say accurate attribution is extremely important. Only 13% report high confidence in their current approach. The problem is not a lack of models — it is how organisations select, align around, and operationalise them.
The gap between investment and capability is not a technology problem — it is a maturity problem.
Data analysts spend less than half their working time actually analysing data. The rest goes to finding, preparing, and distributing it. This article examines the structural causes of reporting inefficiency — and what the research says about how high-performing analytics functions close the gap.
This report examines why the attribution problem is getting harder, not easier — and what leading organisations are doing about it.
This report dissects how manual reporting has survived the AI era and the subsequent cost of keeping it within your workflows.
This report examines the $1 trillion cost of information overload and what the best organisations are doing differently.
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